Boot camp marketing blueprint

Boot camp marketing blueprint


Boot camp marketing
Starting a successful fitness boot camp means getting several things dialed throughout right from the get go, the biggest of which is your boot camp advertising and marketing plan of attack.



In fact the #1 reason 85% of all fitness business owners don't succeed at creating a successful business is because they operated under the assumption of, build it and they will appear. When in reality it should be; construct it, and market the heck out of it and they will come!



Now before you continue reading this in-depth post on boot camp marketing, please take a moment to download the free fitness business marketing and advertising bundle located on the upper appropriate side of this blog * it’s packed with some of the most powerful training marketing strategies ever.



Onward…



Boot Camp Marketing Fundamentals



Boot camp advertising and marketing isn’t rocket science. But you should know basic things about growing your physical fitness business and taking it to massive success.



Even though this has nothing to do with boot camp marketing and advertising, it should be assumed that you are an incredible trainer and know how to provide people results. And it must also go without saying that the very best boot camp marketing tactics are usually free or low cost (things such as word of mouth) which I will cover further in this post.



Before you consider any fitness boot camp marketing strategy, ask yourself this question: What’s manufacturing facility installed for me? What I mean with that is, are you the kind of person that is outgoing and has no difficulties going out and talking to others? Or do you think you’d do better together with boot camp marketing systems that has to do with less “people” interaction?



What exactly is Less People Interaction Advertising and marketing?



Now I gotta be honest with you, if you choose less individuals marketing, then you better be good at undertaking computer based stuff like SEO, Pay-per-click, blog and website creating, and Facebook ads just to name a few. Otherwise you’re going to use a hell of a time taking your boot camp off the ground.



I am not saying that this type of marketing is not successful. In fact if done right the less people marketing can be be extremely successful. The biggest factor in less people marketing is the timeframe you have to spend in front of the laptop or computer and the skill you have at crafting written messages.



Composed messages are not like emails that you deliver face to face. While marketing your bootcamp by way of methods that are less fun the content you are delivering should be higher quality. Today all profitable bootcamp marketing has seo built in. If you are competing against gigantic global chains, their search engine optimization may be at a diverse level than yours will be. It is important when considering the a smaller amount people interaction options inside marketing that you realize our prime quality that will be required for that you successfully run a marketing campaign on this nature.



More People Interaction Marketing and advertising



That said, in my never to become humble opinion the best and most profitable fitness bootcamps out there are the type that are doing both offline and online lead generation strategies.



So without further ado, lets learn about some killer boot camp marketing and advertising systems that have helped lots of my private coaching customers and Fit Body Boot camp owners take their camps from average to $10,000 to be able to $20,000 per month in revenue. No, that’s not BS advertising and marketing fluff, those are REAL numbers…



Recognize that boot camp marketing is something you need to do externally as well as internally with your business. What I mean is the best buyer getting strategies are affiliate generation based and reactivation primarily based.



Referral Generation



First, let’s chat referral generation… When a new fitness boot camp client signs up be sure to set the expectations by saying something like this: “Mrs. Jones, as I help you get in the best condition possible and teach you the best way to tone and tighten one's body, can I count on you to assist me to get what I want, which is more clients like on your own?”



Once you’ve done this, you’ve set the expectations that as long as you support your client get in shape, they will assist you in getting more clients. Now you can trigger your referral generation methods. Some of these referral generation programs are going to work better for you than others and it will be important to so that you can decide which ones are the best for you personally.



The referral generation techniques that I have found to be most successful include things like sending out monthly hand written thank you cards. A hand composed card goes a long way. It's very rare that any business usually takes the time to thank their clients these days. The fact that you are doing this, and it is hand written will fly through the lips of your client on the ears of their friends and families… your potential clients.



Running referral generation contests, and submitting positive and pump up emails to your client’s Facebook wall is crucial. Your client’s friends are going to observe these messages. It is likely your client has already told them that of a great trainer you are. This will reinforce that idea. Once your client asks your pal to tag along and try out a class, they will currently have experienced your training style vicariously through Facebook. They are absolutely hooked and they haven’t even met anyone.



Giving out $100 gift cards for your clientele to pass along to other people to come and try out several training sessions is another cash yanking goodie. This program is great because it will get people in your door. It makes these people come and try your school. We already know what a monster trainer you are. Shouldn’t everyone be able to experience it? Once they have had an idea of how hard you can make these people work, it will be easy for them to sign up and commit.



Reactivation



Now, for reactivation, do things that present your former clients that you value them. This is your time for you to shine as a good trainer. It is good to keep information about your visitors on file. This information comes in handy when doing reactivation. Whenever a person decides to leave training you need to find out why. When reactivating this can be used information to demonstrate how you possess listened to the concerns of the client along with wanted to follow up with them.



If they quit for financial motives then perhaps you can sway them back with a financial promotion. For example, send out a direct mail correspondence where you offer them an incredibly killer deal like the 21 years of age Day Rapid Fat Loss software for $21 bucks. Or you ask your former clients to consider a free week of boot camp which includes personalized meal plans, and measurements. You can do this with direct mail, email, and phone phone calls. Your best results will come by using all three forms of communications.



Should your client quit because they wanted to test out a new trainer your reactivation message will be quite distinct from one that quit for fiscal reasons. This is true of the other reasons that people have decided to stop participating in your bootcamp. The important thing would be to track the reasons that they gave you for quitting and also to craft the reactivation message to satisfy their needs. A reactivation attempt with all the right promotion for the client’s wants is going to be much more successful than the usual reactivation that is far from close.



Shoe Strap Boot Camp Marketing



Shoe strap boot camp marketing may perhaps be my most favorite client getting strategy because it involves a lot more creativity and less money from your pocket. This includes lead field marketing, penetrating the prospect along with client list of local businesses that serve your ideal human population, Facebook viral marketing strategies where you’d take a picture for your boot camp and tag all of your clients in it on Fb.



One coaching client of mine recently went out and place 50 lead boxes straight into local businesses, his results from this one boot camp marketing system was out of this world. In the first 30 days alone this individual got 326 leads. Let’s assume that 50 % these leads are rubbish lead, that still leaves him or her with over 150 people to target and to add to his list.



His script for getting direct boxes into local businesses was really simple. It went something like this: “Hi, my name is John along with I’m the owner of Fit Body Training down the street and I wanted to stop by and introduce myself to you. I have an email list of clients and prospects who I think would be interested in learning more about what you sell. Would you mind basically told my list relating to your business? Is there a special offer I will make for them? I also wanted to invite you and a friend to be released to my boot camp and check out out my 21 evening rapid fat loss program at no cost, and if you’re happy with the fast final results you get then maybe you can educate customers about me and maybe even host one of my ‘win a free month’ raffle boxes.”



Now, he didn’t acquire his lead boxes to the first 50 businesses that all of us spoke with. In fact he spoke with nearly 100 businesses, and that means you could say he had a rejection rate of 50%. But, perseverance paid off.



Human Billboard Advertising and marketing



Keeping the theme involving low cost, no cost boot camp advertising and marketing tactics, I want to introduce you to the human being billboard marketing system. This is a thing that was first created by my good pal Steve Hochman. The idea can be brilliant in its simplicity.



Obtain local people of influence to coach at your boot camp for free. Who are usually local people of influence? This may vary from town to community. The ideal person is someone who has access to a large population of people and also the ability to get those people to imitate their behavior. Basically you would like the trendsetters of your community being training at your establishment totally free.



Teach and encourage the individual billboards to refer their circle of influence to you and stay your walking talking billboard. This actually becomes a condition of their free training. It is important that you set this expectation up front. There needs to be a consistent referral coming in out of this human billboard or they may stop eligible for their free instruction.



Now the best part about this product is that when you’re starting a new boot camp, you’re going to have a pretty bare camp unless you have 20-30 human being billboards whom are not only spreading the buzz about you, but also producing your boot camp look living and full of energy.



Recently all of us created the human billboard 2.3 method where you actually make money and get human billboard into your camp out. This is by far one of the prime three boot camp marketing programs you should deploy if you’re only starting out.



Here’s how this boot camp online marketing strategy works:



Call and electronic mail everyone you know and let them know that you're starting a fitness boot camp and so are looking for people who want to be man billboards for you. Basically, you’re seeking people who will get in great shape and then tell others about you.



Next let them know that as a human billboard they will not have to pay full price, the truth is all they will pay is $50 per month - which is regarding 70% savings. However, they will must pay for six months up front.



Your goal here is to get 15-30 human billboards. So let’s go middle of the path and assume that you got Twenty paid human billboards. In $300 each, that puts $6,000 in your pocket right away. Not too bad, right?



Like I said earlier, the key to creating a great boot camp marketing funnel is to have multiple poles in water at all time. This is one of the most essential features of successfully marketing your own bootcamp business. You need to have marketing promotions running all over the place. You should have man billboards, referral generation plans, Facebook contests, reactivation incentives, as well as other give away promotions going on at all times.



If you have these promotional competitions running all the time it is going to perform two things for your bootcamp.



A single. You will achieve your desired quantity of clients much faster than if you had chosen to go with only one kind of marketing.



2. You will be able to replace those clients lost via attrition with new clients, or simply by reactivating older clients.



Organization



Ok now it is time to discuss the actual boring part about marketing. Organizing your marketing materials is really important to running a successful marketing strategy. It will help you keep track of the many various elements that you have going on using your marketing campaigns. Here are a few issues that you may want to document:



Promotions



Within your organized information you should have a great on hand list of promotions that can be used at any time. This is going to save you from having to think up a thought on the spot. It is important to track when each promotion started and also the response rate that it got. Knowing the length of time the campaign ran for before this became a stale promotion will show you how long you have before you should swap out the promotion for another.



Just like keeping track of response fee and run time you also need to keep track of which promotions didn’t work. If you notice that marketing A never works it's time to throw it in the waste and brainstorm another marketing that will generate leads effectively. Your bootcamp will not turn into a success by running special offers that don’t work



Platforms



The platforms that you choose to work your promotions through are usually almost as important as the special offers themselves when marketing a new bootcamp business. Some platforms are going to work better for certain kinds of promotions. For example if you have raffled off of a 21 Day Quick Fat Loss promotion you could tell the winners, and all customers of the contest results via a tagged post on Facebook. This type of notification is a type of viral marketing itself. It would be much more effective than declare posting the results on a corkboard at your location. Doing notifications via Facebook is a smart and easy way of getting your name available to all of your client’s close friends.



Choosing the right platform to launch the marketing strategy from is another one of the marketing strategies that will make your own bootcamp better and more effective than any other. Documenting as well as tracking platform success will almost certainly give you a leg up in the marketing and advertising of your bootcamp



Leads



Managing your leads is a key part of organizing your advertising material. When you have just become 350 leads from packing containers around town it is important that you know how to work with those leads. If you allow leads sit dormant for six months they have become pointless.



How you organize your qualified prospects is entirely up to you. It all depends a lot on how your brain operates. If you are a computer person you then should utilize programs that do a lot of the sorting for you similar to Excel. If you hate the very thought of sitting in front of a computer for longer than required, a hardcopy binder may be better suited to your personality.



Remember portion of organizing is choosing precisely what is factory installed for you. If it isn’t something that you see yourself doing day in and day trip to manage your leads; don’t get it done. One thing is for sure you MUST accurately deal with the qualified prospects you have generated or so much effort gone to collect them is a waste.



Negative responses



Let’s face reality. No one on earth likes to be told “no” multiple times. I realize that I hate it.



Only say yes already and let’s do this.



But it isn’t always that simple. Some leads are going to need some more coaxing or additional offers. This is where tracking your negative responses is going to give you an advantage. While your competition throws aside this information you are going to use it to learn how to better connect the 1st time with future leads.



Monitor what converts a “no” to a “yes” as well. Remember a good rebuttal to some “no” is almost better than offering yet another incentive. Either way keeping track of what works, what doesn’t and why an individual said no will let you discover faster what will get the customer to say yes and commit to that yearlong training commitment.



Wherever should I focus my power?



There is a lot of information that I have got just dumped onto your panel and you may be wondering best places to start. If you need to prioritize the marketing strategies, there are 4 rules that you should follow:



A single. Focus on low cost and not cost clients getting systems first



2. Making compelling and also irresistible offers in all your marketing



3. Test, track along with tweak your boot camp advertising and marketing campaigns until you get the best probable results



4. Look for places in your boot camp that you may become leaving money on the stand with. For example; if your client is focused on weight loss maybe you can provide or refer out to diet consulting or offer them grocery store tours for an additional payment.



At the end of the day, all advertising and marketing and the success of your training marketing success boils down to a couple of things:



Boot Camp Marketing ExpertThe relationships you might have with your clients, prospects, local businesses and community.



The programs that you create, discover, understand, and ruthlessly deploy.



Bedros Keuilian can be a boot camp marketing expert and is known as the hidden genius guiding many of the most successful six and seven figure earning fitness instructors worldwide. Learn more about his customer coaching program and his fitness boot camp marketing products on this page.